5 Steps for Effective Content Marketing

 The right content can help your company rank higher in SERPs. Having higher SERPs is a reward for well done work. When developing your content it should give personality to your business. Here are 5 Steps to help you with Effective Content Marketing:

  1. When developing content, look for topics that align with your business values and goals. This will help you identify themes.
  2. Find your sweet spot for Content Marketing by aligning your business with things that your target audience shares online.
  3. Use only 3-5 themes when developing content. These themes act as guardrails and should not overlap. The themes should also be specific to the POV of your business and interesting.
  4. Establish hashtags that relate to your target audience.
  5. Your content should help current and potential customers understand your business better.

Author-Mia Martin, Owner of Events for Less


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