Do you want to do more with your personal or company branding? This post will walk you through how to develop and implement a social media strategy that best works for you.
DO YOU KNOW WHO YOUR TARGET AUDIENCE IS? DO YOU KNOW WHERE TO FIND THEM?
It is important to understand who your target customers are by effectively developing customer personas for your target audience. Spend some time focusing on understanding your audience’s generation, social media usage, interests, hobbies, etc. as it will assist you with understanding how you want to effectively market to each segment.
DO YOU KNOW THE SOCIAL MEDIA PLATFORM THAT BEST ALIGNS WITH YOUR TARGET AUDIENCE?
With understanding your target audience, you will also want to know where to reach them. For example, LinkedIn is great for reaching business professionals, and Pinterest is a great platform for reaching your female target audience. However, when posting on LinkedIn, make sure you have set-up a business page for your company unless you want the company branding and messaging directly associated with your personal profile. When posting on multiple social platforms such as Facebook and Twitter, you can also apply helpful apps such as Buffer to help you post content at the same time on multiple platforms.
DO YOU KNOW THE BEST TIMES TO POST?
Creating content can be time consuming and you want to make sure that you catch up with your target audience at the right time. The following are the best times to post by site:
Twitter: 1pm-3pm Mon-Thurs
LinkedIn: 7am-9am, 5pm-6pm
Pinterest: 2pm-4pm, 8pm-1am
STEPS THAT YOU CAN STICK TO:
1) Carve out time to research the content/topics that will connect with your target audience.
5) Apply social media ad campaigns effectively to build awareness around your brand.
Have fun with your published content and continue learning! Being able to effectively connect with your audience using social media will be a key component of driving more traffic to your site for increased conversions.