Why Internal Marketing Improves Team Performance


As performance metrics are set, employees determine their map of success for the year and break their action plans down by quarter. Motivation can be lost as employees become more focused on the tasks associated with achieving a goal vs. the main reason of the goal. When employees are unable to understand their necessary role in achieving a goal and how the goal benefits their overall career success, actions steps can become muddied. Action plans can become daily checklists with a plan of moving through the list as fast as possible in order to move on to events and activities with more perceived value. One may ask “What is the perceived value of my team goals?” the only way to measure this is to capture the feedback of your team.

Feedback can be captured in a variety of different ways such as small meetings involving you and your employees, large meetings as well as traditional surveys. The most impactful format, however, would be to have one on one interactions with your team members to gauge their knowledge of the team goals, why they think the goals are important, how they connect with the goals and what aspects of the goals align with their professional motivators. During this interaction, it allows you to understand where disconnects may exist as well as ways for you to align the goals with that team member’s individual points of motivation. As a manager, this takes skill, focus, and patience. Each interaction that you have with the individual is a touch point to ensure that they are on track with the goals and ensuring that you are keeping the goals align with the motivators of the team member. This ongoing wheel of goal connection is necessary to maintain a healthy balance of keeping team members engaged as well as goals achieved.

Once a manager has mastered the art of understanding how to motivate their team and how to maintain a positive level of motivation, recognition of team success by the individual is key. Effective reward and recognition aren’t always based on gifts, awards, or certificates. It starts with understanding how to effectively market your teammates internally. WHEN YOUR TEAM WINS, YOU WIN AS A MANAGER. When your team feels valued and is genuinely valued, productivity levels stay high and team members feel that their role in the team is of purpose. Team members that feel they have no purpose in the team or organization become withdrawn, defensive and lack accountability for their behaviors. Internal Marketing helps connect team member plans of action and action taken to achieve goals with the organization.  The following are ways to effectively market your teammates internally:
MAKE SURE YOUR TEAMMATES KNOW THEIR ROLE IN YOUR TEAM- When having a team, the team is working towards one large overall goal for the team. However, while working towards that goal, each team member has a special piece to that puzzle. Start with making sure that your team members understand their puzzle piece, its importance and how their puzzle piece aligns with their motivators. If their piece of the puzzle isn’t supported with their passion and they aren’t motivated by owning their piece, rates of success will reduce. A teammate that does not own their piece of the puzzle is not helping the team. Understanding the root cause of this issue and addressing it is necessary if wanting to move forward with this teammate. Teammates must stay engaged to achieve the team goal and be ready for internal marketing.

MAKE SURE YOUR TEAMMATES KNOW THE ROLES OF THEIR TEAMMATES– When given a role within a team, teammates may tend to work in a silo and forget the role of their teammates. Teammates must understand their teammate’s piece of the puzzle because their pieces have to connect in order to achieve the big picture. If teammates are unaware of their teammate’s roles in the team’s overall success, celebrating and supporting the success of their teammates becomes more difficult. Thus, leading to less impact when exposed to internal marketing for their teammate. Therefore, as a manager, you must help teammates understand why they need each other and the benefit of supporting each other. WHEN A TEAMMATE IS SUCCESSFUL, YOU CAN BE SUCCESSFUL.

MAKE PROCESSES FOR TEAMMATE SUCCESS TRANSPARENT- As teammates align their pieces of the puzzle together, and discuss how they stay focused on their goal, the steps to achieving their goal must be transparent. By doing so, it allows the process to be repeated as applicable. With proven success from peers, teammates are more likely to implement a process. If successful processes aren’t shared internally, opportunities for recognition reduce, employees feel less valued for their work and teammates aren’t connected to the thought process of their peers. Lack of connection among peers can cause a lack of understanding, decrease inclusion, and reduce team cohesion.
After maintaining the steps outlined above, as a manager, you must establish ways to internally market your team. The internal marketing process should include you outlining your team goals to your peers as well as the action taken by your team members. You should also utilize meetings as a time to recognize team members for their goals and their successful action plans. After these word of mouth strategies have been implemented, you should move to electronic sources. This may include company newsletters, established profile updates to your teammate’s company bios, and posts around success strategies to your company blog outlining success steps of each of your teammates.
In conclusion, teammates that understand their role, understand their plan and are successful in being able to effectively adjust their plans are better positioned to achieve team goals. The work along the way is a process and a constant focus piece of maintaining daily tasks with individual motivators. As a manager, it is necessary to understand that work. The recognition begins with effective internal marketing. Internal marketing builds team cohesion, awareness of process as well as provides opportunities for teammates to feel genuinely valued.


Are You Really Selling Your Skills?


As a professional you should be marketing your skill-sets as much as you market the company you work for. If you are pursuing advancement or connections with key players that can help change your career, considering your online presence should be at the forefront in this age of technology.When networking with others, your first step may be to connect on LinkedIn. However, does your LinkedIn profile best showcase your talents? Are you selling yourself short by not outlining all that you have to offer? If a potential client, mentor, or employer searches for you on other social media sites, what will they find? Do you have professional and public social media profiles? Do your social media accounts speak to what you have to offer and your personal brand? YOU ARE THE BEST PRODUCT THAT YOU WILL EVER SELL.
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If you are looking to take the next step in your career or best market your skills as a freelancer, marketing yourself is key. There are several ways to utilize digital marketing to better enhance your online presence.
  • Establish an effective LinkedIn profile that best showcases your skill-sets and experience. You deserve to take credit for your hard work.
  • Establish a professional landing page. This will act as a detailed marketing sheet for your skill-sets as well as give employers and clients the opportunity to contact you.
  • Create professional and public social media accounts so that you can keep your audience engaged and launch ad campaigns as applicable.
  • Create a blog to help share your best practices and ideas with your target audience because it will give you a chance to offer assistance to those who need it and demonstrate your skills to those who may be looking for them.
While working as a busy professional, you may not have time to develop content, update your sites regularly or post to best connect with your target audience. Mia Martin of Events For Less makes showcasing your best self easier for the business professional and freelancer. By utilizing effective Digital Marketing and networking strategies, Mia can help you showcase your brand to best represents your offerings. In addition to marketing you, Mia Martin can also show you how your marketing plan performs by reviewing analytic reports for your social media accounts and landing pages. By building your online presence, it will help you connect with more individuals that can have an overall effect on your career and additional opportunities. The opportunities may come in the form of following:
  • Exposure to new career paths, job openings or potential clients
  • Advancement opportunities based on the right person seeing skills that they may not have been exposed to prior to your marketing efforts
  • Increase in connections for assistance with projects, business deals and supportive events
  • Positive network of mentors to gain career guidance from

Take advantage of the opportunity to market yourself!


Where did I put that idea?

When managing a business, blogging may be the last thing on your mind due to the massive list of responsibilities you have with day to day operations. Many businesses choose to hire professional bloggers to assist with their blogging efforts while others face the challenge head on with hopes of growing their audience. Chances are, if you started your own business, you probably have a creative streak that makes occasional appearances. The key to growing your audience is partnering that creative streak with what your audience needs. Ask yourself questions such as: What information can my audience benefit from? What type of free tools could help them grow their business or brand?

What you are writing should offer some benefit and potentially solve a problem for someone in your audience. Here are some ways that you can keep track of what you want to write while offering help to larger audiences of people.


Evernote is a great tool to help your store your blogging ideas while you are on the go. You can create notes with info, links, etc.  These nice little notes can be used to outline your next big blog idea and help you prevent forgetting the idea. Big ideas, little details, and everything in between. Anything that matters to you can be captured in a note, ready for when you need it. The tool is free with upgrade options.



Trello can be used to categorize your ideas using lists on boards. As creative ideas pop in your head, you can add “cards” that have a variety of features to help you stay organized and assign deadlines. These cards can even be placed under categories.


Typed Doc

If you want to keep it old school, you can use a plain Word doc to type up your creative ideas as they hit you throughout the day. I would suggest creating folders on your desktop for categories and saving the Word docs in folders based on topics. This may be an easier way to ease into writing blog posts for new writers. The process is a little less intimidating.

Blog Journal

Do you love going through the stationary section of office supply stores? Maybe you spend 30 minutes or more looking at journals in TJ Maxx or Michael’s. If you love being able to keep a journal with you, using a journal can be a great way to capture your Blog posts. This is for the person that does not mind retyping things after they have written them.

Now that you have a few ways to keep track of your Blog ideas, don’t forget to plan your Blog posts. Here is a free Blog Planner from Designer Blog.

Marketing Starter Steps


Hey! You just developed a new product or service right? Now what? You think that you don’t have time to focus on your marketing but you actually do! Here are a few steps to get you headed in the right direction.

* Identify the Top 20 blogs with content that connects with your target audience. These will provide inspiration and help you better understand preferences of your target audience.

* Create a blog. I would suggest using WordPress. The blog can act as an informational source of supportive content for your product or services.

* Write a brief 200 word or less blog post about subjects related to the product or service twice per week. When you write blog posts, place hyperlinks to websites with supportive content within select words or phrases that are key words related to this content as this will help establish backlinking and associate your Blog content with like posts. ( Go to http://www.eventsforlessllc.com) and read the most recent blog post. You will see words highlighted and those are the ones with hyperlinks to sites with like content) Select the same day and time when you post to your blog so that your audience knows when to expect the posts.

* Create a Twitter Page for the product or service as well as a Facebook page.

* Repost Blog posts on Twitter and Facebook and utilize hashtags related the the product’s content and target audience. If you want to take things a step further, attach  Buffer to your blog and it will post to your Twitter and Facebook for you all at once. You can also sign up for the Hootsuite to help preload posts in advance and engage with your audience when you do not have time.

* Follow the Top 20 Blogs that you identified above on Twitter and Facebook. @ all of your Twitter posts to those blogs and people, products and companies related to the content of your product or service.

* This will boost the Search Engine Optimization of the offering over time and help you gain more awareness at a steady rate.

In addition to the steps outlined above, I would eventually have a Press/Media Kit designed and submit it to media sources aligned with your product or service. There is a step by step guide on how to make a press kit that I wrote at http://www.eventsforlessllc.com

Get to work! Make your offering a success!


Tips for Event Planning

Tips for Event Planning

Some of you Event Planners and Small Business owners out there may be wondering “What is SEO?” I am here to help you answer this question. S.E.O. stands for Search Engine Optimization. The next question that you may be asking yourself is “What does that mean?” Search Engine Optimization is basically how people find your business website in search engines. When you build your presence through Blogging, Social Media, Directories, etc. this helps build your content on the internet which can help increase web traffic to your company website. Building content can take time and you should not have to spend more time on your blog and Facebook than Mark Zuckerberg. As an Event Planner, you always have to stay abreast of the hottest trends and ways to maximize time and resources and how to best connect with your clients. Your content marketing strategy should not be as hard as Cheryl’s Math Problem. Therefore, here are 7 tips to help you with your Content Marketing Strategy.

  1. Review Content Marketing Strategies on YouTube and Follow Content Marketers on Facebook and Twitter. I would suggest following Jeff Bullas, Inc., and Jasmine Sandler There are many great people and companies to follow but I would start with those outlined.
  2. Create a Blog Calendar for yourself and commit to blogging at least once per week. It is easy to become discouraged when trying to develop blog topics. However, think about the type of information that your clients would enjoy most and develop best practices around that area. helpful and free ideas are great to offer your clients.
  3. Make sure that your business webpage is listed on Google By having your site listed using Google Business it allows local customers to find you by business name.
  4. If you would like for your business webpage to rank higher, you will want to use tools such as Google Adwords in order to understand what types of words to place on your webpage as well as blog posts. These Keywords help clients find your site when looking for exact or like content. You can even purchase certain Adwords from Google and for select periods of time so that your site ranks higher when clients are looking for an Event Planner.
  5. Make sure that your Instagram, Facebook and Twitter are updated daily, this lets your audience know that you are still there and allows you to build content for your Google Ranking. As an event planner you can share best practices around kid’s parties, wedding event planning, being the best birthday planner, how to lead with class with baby shower event planning and just being the best total party planner. As a reminder, helpful and Free Ideas are great to offer your clients.
  6. Start a company board on Pinterest and pin relevant content to your audience. This is a great way to show off some of your creative event design ideas as well.
  7. Use apps such as Fiverr to create 3D videos that could be as cheap as $5! Videos are a great way to provide visual aids to your clients as well as assist with building content for your website.

The ideas listed above should help you get started with your Content Marketing strategy. Be on the look-out for more helpful hints from Events For Less. If you need a detailed Content Marketing Strategy and do not have the time, check out my Digital Marketing Services Page.