Why Internal Marketing Improves Team Performance

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As performance metrics are set, employees determine their map of success for the year and break their action plans down by quarter. Motivation can be lost as employees become more focused on the tasks associated with achieving a goal vs. the main reason of the goal. When employees are unable to understand their necessary role in achieving a goal and how the goal benefits their overall career success, actions steps can become muddied. Action plans can become daily checklists with a plan of moving through the list as fast as possible in order to move on to events and activities with more perceived value. One may ask “What is the perceived value of my team goals?” the only way to measure this is to capture the feedback of your team.

Feedback can be captured in a variety of different ways such as small meetings involving you and your employees, large meetings as well as traditional surveys. The most impactful format, however, would be to have one on one interactions with your team members to gauge their knowledge of the team goals, why they think the goals are important, how they connect with the goals and what aspects of the goals align with their professional motivators. During this interaction, it allows you to understand where disconnects may exist as well as ways for you to align the goals with that team member’s individual points of motivation. As a manager, this takes skill, focus, and patience. Each interaction that you have with the individual is a touch point to ensure that they are on track with the goals and ensuring that you are keeping the goals align with the motivators of the team member. This ongoing wheel of goal connection is necessary to maintain a healthy balance of keeping team members engaged as well as goals achieved.

Once a manager has mastered the art of understanding how to motivate their team and how to maintain a positive level of motivation, recognition of team success by the individual is key. Effective reward and recognition aren’t always based on gifts, awards, or certificates. It starts with understanding how to effectively market your teammates internally. WHEN YOUR TEAM WINS, YOU WIN AS A MANAGER. When your team feels valued and is genuinely valued, productivity levels stay high and team members feel that their role in the team is of purpose. Team members that feel they have no purpose in the team or organization become withdrawn, defensive and lack accountability for their behaviors. Internal Marketing helps connect team member plans of action and action taken to achieve goals with the organization.  The following are ways to effectively market your teammates internally:
MAKE SURE YOUR TEAMMATES KNOW THEIR ROLE IN YOUR TEAM- When having a team, the team is working towards one large overall goal for the team. However, while working towards that goal, each team member has a special piece to that puzzle. Start with making sure that your team members understand their puzzle piece, its importance and how their puzzle piece aligns with their motivators. If their piece of the puzzle isn’t supported with their passion and they aren’t motivated by owning their piece, rates of success will reduce. A teammate that does not own their piece of the puzzle is not helping the team. Understanding the root cause of this issue and addressing it is necessary if wanting to move forward with this teammate. Teammates must stay engaged to achieve the team goal and be ready for internal marketing.

MAKE SURE YOUR TEAMMATES KNOW THE ROLES OF THEIR TEAMMATES– When given a role within a team, teammates may tend to work in a silo and forget the role of their teammates. Teammates must understand their teammate’s piece of the puzzle because their pieces have to connect in order to achieve the big picture. If teammates are unaware of their teammate’s roles in the team’s overall success, celebrating and supporting the success of their teammates becomes more difficult. Thus, leading to less impact when exposed to internal marketing for their teammate. Therefore, as a manager, you must help teammates understand why they need each other and the benefit of supporting each other. WHEN A TEAMMATE IS SUCCESSFUL, YOU CAN BE SUCCESSFUL.

MAKE PROCESSES FOR TEAMMATE SUCCESS TRANSPARENT- As teammates align their pieces of the puzzle together, and discuss how they stay focused on their goal, the steps to achieving their goal must be transparent. By doing so, it allows the process to be repeated as applicable. With proven success from peers, teammates are more likely to implement a process. If successful processes aren’t shared internally, opportunities for recognition reduce, employees feel less valued for their work and teammates aren’t connected to the thought process of their peers. Lack of connection among peers can cause a lack of understanding, decrease inclusion, and reduce team cohesion.
After maintaining the steps outlined above, as a manager, you must establish ways to internally market your team. The internal marketing process should include you outlining your team goals to your peers as well as the action taken by your team members. You should also utilize meetings as a time to recognize team members for their goals and their successful action plans. After these word of mouth strategies have been implemented, you should move to electronic sources. This may include company newsletters, established profile updates to your teammate’s company bios, and posts around success strategies to your company blog outlining success steps of each of your teammates.
In conclusion, teammates that understand their role, understand their plan and are successful in being able to effectively adjust their plans are better positioned to achieve team goals. The work along the way is a process and a constant focus piece of maintaining daily tasks with individual motivators. As a manager, it is necessary to understand that work. The recognition begins with effective internal marketing. Internal marketing builds team cohesion, awareness of process as well as provides opportunities for teammates to feel genuinely valued.

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10 Weekly Steps to Grow Your Brand

10 Weekly Steps to Market & Grow

1.) LAY IT ALL OUT-Set a marketing schedule for the week. Chances are, you have a schedule for the month. By taking time at the start of the day to chart out your agenda, it will help you stay on track with your goals and tasks for the day.
2.) HOUR OF POWER- Use this hour once per week to create content. Even if you have content created for the week, take the time to create more content and save it just in case you run into any unplanned time stealers. You will be thankful for this later. This content can also be loaded into Hootsuite for a quick social media post at a later time.
3.) THUMBS UP-Take time to engage with your followers on social media by responding to their comments, making comments on their pages and sharing helpful tools with them.
4.) CHECK YOURSELF-Review your social media sites to ensure that the information, images, and articles posted best reflect the message that you are trying to send to your target audience. There should be consistency of content that connects with your brand. However, don’t be afraid to make changes. By analyzing how people respond to the content that you post, this will help you decide on what type of content your target market prefers.
5.) DO YOUR RESEARCH-Evaluate your target market by researching articles and social media pages of those that fit your target audience. This will allow you to stay abreast of current trends and develop content that better connects with your audience.
6.) WHO ARE YOUR ROLE MODELS?- Understand your Influencers and if you have not already, identify those individuals or companies that influence how you want to approach your brand. Review their communications for ideas on how to connect with your audience.
7.) DO YOU HAVE THE APP?- Use LinkedIn and take the time to update your skills, experience, interests, relevant posts and connect with individuals that you could share a mutually beneficial relationship with. Before connecting, ask yourself “What can I offer to this individual and how can they help me?”
8.) WORK WORK WORK WORK WORK- Network because almost every place you go is an opportunity to network. Now, this does not mean hand your business cards out to every person that you see. However, it does mean that you should stay engaged with what is going on around you. Don’t be afraid to strike up a conversation in a coffee shop or with a person from an entirely different industry. You may be surprised by how much you may be able to help each other. Most genuine conversations lead to genuine connections that can be utilized in the now or at a later time. If you are more introverted and the idea of having a conversation with a stranger is making you sweat right now, challenge yourself to more group based networking events where you can raise your hand and ask questions. Once your question is answered, this opens the door for you to be recognizable to presenters after events and feel more comfortable connecting with them.
9.) PICK A CARD BUT NOT ANY CARD- Take the time to have cards designed that connect with the spirit of your brand. By having business cards, it allows you to not only provide contact information but also open the door to ask for a business card from a potential connection. Don’t be afraid to also ask the potential connection if they are on LinkedIn and let them know that you are sending a request that day. If you use your LinkedIn app within the same day, most potential connections will add you that day if they use LinkedIn regularly. Follow-up with your connections by sharing a quick thank you note. Sharing weekly posts also helps your connections feel more connected with what you are up to and the vision of your brand.
10.) PROFESSIONAL SQUAD GOALS- Partner with professional friends, colleagues, and organizations that support your vision. Volunteer by offering your time and service in exchange for theirs. This helps you expand your reach while giving back to those with shared interests. Also, be genuine with your squad but don’t be weird. Your professional squad should want to advance their business or personal brand as much as you do. Therefore, time together should be used to grow your skills and businesses and not for conversations you may want to save for a different group of friends.

By developing and sharing good content, and staying engaged with your audience, you can continue to grow your personal or small business brand. Implementing the steps outlined requires consistency and dedication to your brand. If you need more help with branding, check out Events For Less. We offer Branding Bootcamps for personal and small business branding.

Have You Identified Your Transferable Skills?

tRANSFERABLE SKILLS

Have you ever wondered “How did they get that job?” or “How did they start that business?” The answer lies in the person’s ability to demonstrate transferable skills and successfully market themselves. Although, two roles, work positions, or team positions may seem very different at first glance, transferable skills help you shine among other candidates by highlighting the connection between those two roles and prove that you are a qualified candidate. You must first have an understanding of your transferable skills and then be able to match them with the role or job you want next. By doing, so this will allow you to better bridge the gap. So, what are transferable skills? Transferable skills are the abilities, talents, and qualities that you have developed over time through your involvement in a variety of activities such as jobs, volunteering, athletics, school projects, organizations, hobbies, social groups, etc. If not positioned correctly, these skills can be overlooked on a resume or by a hiring manager and these skills may be your strongest assets. Although transferable skills may not seem immediately obvious, they are skills that will take your career or personal dreams to the next level when applied correctly.

EXAMPLES OF TRANSFERABLE SKILLS:

Effective Communication:
• Speaking effectively • Writing concisely • Listening Effectively • Expressing ideas • Facilitating group discussion • Providing well-balanced feedback • Negotiating • Perceiving nonverbal messages • Persuading • Accurately Reporting information • Interviewing • Editing

Planning & Research:
• Forecasting • Developing Ideas • Identifying problems • Developing Alternatives • Capturing Resources • Gathering information • Solving issues • Goal Setting • Pulling key insights from data • Defining needs • Analyzing • Developing strategies • Creating Timelines • Peer Idea Evaluation • Clearly outline data • Detail Oriented

Organizational Leadership
• Initiating new ideas • Handling details • Coordinating tasks • Working in groups • Delegating responsibility • Teaching • Coaching • Counseling • Promoting change • Selling ideas or products • Decision-making with others • Conflict Resolution • Timeline Management • Leadership Training • Identification of Behavioral Trends • Creating Healthy Team Based Environments • Emotional Intelligence • Leadership Presence • Skill Development • Self-Starter

Workplace Expectations
• Implementing decisions • Cooperating • Enforcing policies • Being punctual • Managing time • Attending to detail • Meeting goals • Enlisting help • Accepting responsibility • Setting and meeting deadlines • Organizing • Making decisions • Inclusion • Appropriate Delegation • Professional Image • Self-Awareness

Professional Interpersonal Skills:
• Developing rapport • Expressing empathy • Listening • Conveying feelings appropriately • Providing support for others • Motivating others • Sharing credit • Counseling • Cooperating • Delegating with respect • Representing others • Perceiving feelings, situations • Asserting • Providing Solutions • Acting as Mediator •Work well under pressure

uNDERSTAND SKILLS

JOB SEEKERS LOOKING TO APPLY KNOWLEDGE OF TRANSFERABLE SKILLS:
Review the skills in the example listed above and ask yourself when you may have applied these skills in your professional career or life experiences. Next, print this article and highlight those skills. Then circle the skills that you enjoy implementing. When developing your resume and or reading a job description, ask yourself if the desirable skills are included in your resume and or job that you are pursuing. If not, include these skills in your resume and look for positions that include the skills that you enjoy implementing.

FOR THOSE LOOKING TO MARKET THEIR SKILLS TO AN AUDIENCE:
Almost, all skills are transferable, but the trick is showing your audience how they benefit from utilizing your skills. Start with understanding what needs your audience has. Understand what problem you are able to solve for your target audience. Do this by analyzing your target audience and working backward. Compare the desires of your target audience with your skills and find the similarities. Next, pitch your skills in a format that best connects with your clients. This may be through e-mail, social media, blogging, or face to face contact. Ultimately, effective listening will be key in understanding your client’s needs. Initially, the practice of understanding your transferable skills may be difficult. Research, on-line training, articles, and classroom style training can help. If you are in the Atlanta, GA area and would like to learn more about understanding and marketing your transferable skills, check out the Events For Less- “Understanding & Applying Your Transferable Skills Boot-Camp”

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Are You Really Selling Your Skills?

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As a professional you should be marketing your skill-sets as much as you market the company you work for. If you are pursuing advancement or connections with key players that can help change your career, considering your online presence should be at the forefront in this age of technology.When networking with others, your first step may be to connect on LinkedIn. However, does your LinkedIn profile best showcase your talents? Are you selling yourself short by not outlining all that you have to offer? If a potential client, mentor, or employer searches for you on other social media sites, what will they find? Do you have professional and public social media profiles? Do your social media accounts speak to what you have to offer and your personal brand? YOU ARE THE BEST PRODUCT THAT YOU WILL EVER SELL.
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If you are looking to take the next step in your career or best market your skills as a freelancer, marketing yourself is key. There are several ways to utilize digital marketing to better enhance your online presence.
  • Establish an effective LinkedIn profile that best showcases your skill-sets and experience. You deserve to take credit for your hard work.
  • Establish a professional landing page. This will act as a detailed marketing sheet for your skill-sets as well as give employers and clients the opportunity to contact you.
  • Create professional and public social media accounts so that you can keep your audience engaged and launch ad campaigns as applicable.
  • Create a blog to help share your best practices and ideas with your target audience because it will give you a chance to offer assistance to those who need it and demonstrate your skills to those who may be looking for them.
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While working as a busy professional, you may not have time to develop content, update your sites regularly or post to best connect with your target audience. Mia Martin of Events For Less makes showcasing your best self easier for the business professional and freelancer. By utilizing effective Digital Marketing and networking strategies, Mia can help you showcase your brand to best represents your offerings. In addition to marketing you, Mia Martin can also show you how your marketing plan performs by reviewing analytic reports for your social media accounts and landing pages. By building your online presence, it will help you connect with more individuals that can have an overall effect on your career and additional opportunities. The opportunities may come in the form of following:
  • Exposure to new career paths, job openings or potential clients
  • Advancement opportunities based on the right person seeing skills that they may not have been exposed to prior to your marketing efforts
  • Increase in connections for assistance with projects, business deals and supportive events
  • Positive network of mentors to gain career guidance from

Take advantage of the opportunity to market yourself!

 

Marketing Starter Steps

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Hey! You just developed a new product or service right? Now what? You think that you don’t have time to focus on your marketing but you actually do! Here are a few steps to get you headed in the right direction.

* Identify the Top 20 blogs with content that connects with your target audience. These will provide inspiration and help you better understand preferences of your target audience.

* Create a blog. I would suggest using WordPress. The blog can act as an informational source of supportive content for your product or services.

* Write a brief 200 word or less blog post about subjects related to the product or service twice per week. When you write blog posts, place hyperlinks to websites with supportive content within select words or phrases that are key words related to this content as this will help establish backlinking and associate your Blog content with like posts. ( Go to http://www.eventsforlessllc.com) and read the most recent blog post. You will see words highlighted and those are the ones with hyperlinks to sites with like content) Select the same day and time when you post to your blog so that your audience knows when to expect the posts.

* Create a Twitter Page for the product or service as well as a Facebook page.

* Repost Blog posts on Twitter and Facebook and utilize hashtags related the the product’s content and target audience. If you want to take things a step further, attach  Buffer to your blog and it will post to your Twitter and Facebook for you all at once. You can also sign up for the Hootsuite to help preload posts in advance and engage with your audience when you do not have time.

* Follow the Top 20 Blogs that you identified above on Twitter and Facebook. @ all of your Twitter posts to those blogs and people, products and companies related to the content of your product or service.

* This will boost the Search Engine Optimization of the offering over time and help you gain more awareness at a steady rate.

In addition to the steps outlined above, I would eventually have a Press/Media Kit designed and submit it to media sources aligned with your product or service. There is a step by step guide on how to make a press kit that I wrote at http://www.eventsforlessllc.com

Get to work! Make your offering a success!

10 Warrior Strategies Using Links & Hacks to Grow Your Business

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When you’re in a service-based or consulting business, having robust processes in place is the key to growing your businesses. There may be several businesses that offer the same service or product but the key to success is being able to differentiate yourself in the marketplace. The following are useful materials that will assist you with staying abreast of marketing techniques as well as ways to differentiate your business. These tools will also help you build your skills while crafting a successful image of your personal or professional brand.

A Complete Checklist for Social Media Managers

This guide by Social Times shows you how and when to engage with your audience.

How to Make More with a Social Media Plan

This post by Events For Less helps you understand your target audience, where to potentially find them and the best times to reach them.

Social Media Marketing Cheat Sheet

This guide by 360i uk shows you how to best utilize each social media platform.

7-Step Social Media Marketing Plan

This guide by Sprout Social shows you how to maximize your social media strategy.

The Beginner’s Guide to Social Media Marketing

This guide by Juntae DeLane helps beginners navigate their way through social media

5 Tips to Improve your Content Marketing Strategy

This post by Business 2 Community outlines how to set realistic goals for your Content Marketing strategy and how to measure for success.

How to Get Better at E-Mail Marketing

This guide by Monique Malcolm helps you craft professional and creative e-mail marketing campaigns.

How to Boost Your Email Marketing Open Rates

This blog post by Force Marketing helps you understand how to maximize your content when utilizing e-mail marketing campaigns.

How to Get Word of Mouth

This post by Referral Candy gives awesome real life success stories of businesses that creatively applied strategies to grow their brands.

How to Build a Reputation When You’ve Just Started Your Business – Five Simple Steps

This entertaining video from Marie Forleo is very helpful with explaining how to get your business off to a great start!

The posts listed above are just some of the many great tools that can be used to assist with growing your business. For more helpful ideas around how to grow your business using digital marketing and events, check out Events For Less!