10 Weekly Steps to Grow Your Brand

10 Weekly Steps to Market & Grow

1.) LAY IT ALL OUT-Set a marketing schedule for the week. Chances are, you have a schedule for the month. By taking time at the start of the day to chart out your agenda, it will help you stay on track with your goals and tasks for the day.
2.) HOUR OF POWER- Use this hour once per week to create content. Even if you have content created for the week, take the time to create more content and save it just in case you run into any unplanned time stealers. You will be thankful for this later. This content can also be loaded into Hootsuite for a quick social media post at a later time.
3.) THUMBS UP-Take time to engage with your followers on social media by responding to their comments, making comments on their pages and sharing helpful tools with them.
4.) CHECK YOURSELF-Review your social media sites to ensure that the information, images, and articles posted best reflect the message that you are trying to send to your target audience. There should be consistency of content that connects with your brand. However, don’t be afraid to make changes. By analyzing how people respond to the content that you post, this will help you decide on what type of content your target market prefers.
5.) DO YOUR RESEARCH-Evaluate your target market by researching articles and social media pages of those that fit your target audience. This will allow you to stay abreast of current trends and develop content that better connects with your audience.
6.) WHO ARE YOUR ROLE MODELS?- Understand your Influencers and if you have not already, identify those individuals or companies that influence how you want to approach your brand. Review their communications for ideas on how to connect with your audience.
7.) DO YOU HAVE THE APP?- Use LinkedIn and take the time to update your skills, experience, interests, relevant posts and connect with individuals that you could share a mutually beneficial relationship with. Before connecting, ask yourself “What can I offer to this individual and how can they help me?”
8.) WORK WORK WORK WORK WORK- Network because almost every place you go is an opportunity to network. Now, this does not mean hand your business cards out to every person that you see. However, it does mean that you should stay engaged with what is going on around you. Don’t be afraid to strike up a conversation in a coffee shop or with a person from an entirely different industry. You may be surprised by how much you may be able to help each other. Most genuine conversations lead to genuine connections that can be utilized in the now or at a later time. If you are more introverted and the idea of having a conversation with a stranger is making you sweat right now, challenge yourself to more group based networking events where you can raise your hand and ask questions. Once your question is answered, this opens the door for you to be recognizable to presenters after events and feel more comfortable connecting with them.
9.) PICK A CARD BUT NOT ANY CARD- Take the time to have cards designed that connect with the spirit of your brand. By having business cards, it allows you to not only provide contact information but also open the door to ask for a business card from a potential connection. Don’t be afraid to also ask the potential connection if they are on LinkedIn and let them know that you are sending a request that day. If you use your LinkedIn app within the same day, most potential connections will add you that day if they use LinkedIn regularly. Follow-up with your connections by sharing a quick thank you note. Sharing weekly posts also helps your connections feel more connected with what you are up to and the vision of your brand.
10.) PROFESSIONAL SQUAD GOALS- Partner with professional friends, colleagues, and organizations that support your vision. Volunteer by offering your time and service in exchange for theirs. This helps you expand your reach while giving back to those with shared interests. Also, be genuine with your squad but don’t be weird. Your professional squad should want to advance their business or personal brand as much as you do. Therefore, time together should be used to grow your skills and businesses and not for conversations you may want to save for a different group of friends.

By developing and sharing good content, and staying engaged with your audience, you can continue to grow your personal or small business brand. Implementing the steps outlined requires consistency and dedication to your brand. If you need more help with branding, check out Events For Less. We offer Branding Bootcamps for personal and small business branding.

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Are You Really Selling Your Skills?

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As a professional you should be marketing your skill-sets as much as you market the company you work for. If you are pursuing advancement or connections with key players that can help change your career, considering your online presence should be at the forefront in this age of technology.When networking with others, your first step may be to connect on LinkedIn. However, does your LinkedIn profile best showcase your talents? Are you selling yourself short by not outlining all that you have to offer? If a potential client, mentor, or employer searches for you on other social media sites, what will they find? Do you have professional and public social media profiles? Do your social media accounts speak to what you have to offer and your personal brand? YOU ARE THE BEST PRODUCT THAT YOU WILL EVER SELL.
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If you are looking to take the next step in your career or best market your skills as a freelancer, marketing yourself is key. There are several ways to utilize digital marketing to better enhance your online presence.
  • Establish an effective LinkedIn profile that best showcases your skill-sets and experience. You deserve to take credit for your hard work.
  • Establish a professional landing page. This will act as a detailed marketing sheet for your skill-sets as well as give employers and clients the opportunity to contact you.
  • Create professional and public social media accounts so that you can keep your audience engaged and launch ad campaigns as applicable.
  • Create a blog to help share your best practices and ideas with your target audience because it will give you a chance to offer assistance to those who need it and demonstrate your skills to those who may be looking for them.
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While working as a busy professional, you may not have time to develop content, update your sites regularly or post to best connect with your target audience. Mia Martin of Events For Less makes showcasing your best self easier for the business professional and freelancer. By utilizing effective Digital Marketing and networking strategies, Mia can help you showcase your brand to best represents your offerings. In addition to marketing you, Mia Martin can also show you how your marketing plan performs by reviewing analytic reports for your social media accounts and landing pages. By building your online presence, it will help you connect with more individuals that can have an overall effect on your career and additional opportunities. The opportunities may come in the form of following:
  • Exposure to new career paths, job openings or potential clients
  • Advancement opportunities based on the right person seeing skills that they may not have been exposed to prior to your marketing efforts
  • Increase in connections for assistance with projects, business deals and supportive events
  • Positive network of mentors to gain career guidance from

Take advantage of the opportunity to market yourself!

 

Where did I put that idea?

When managing a business, blogging may be the last thing on your mind due to the massive list of responsibilities you have with day to day operations. Many businesses choose to hire professional bloggers to assist with their blogging efforts while others face the challenge head on with hopes of growing their audience. Chances are, if you started your own business, you probably have a creative streak that makes occasional appearances. The key to growing your audience is partnering that creative streak with what your audience needs. Ask yourself questions such as: What information can my audience benefit from? What type of free tools could help them grow their business or brand?

What you are writing should offer some benefit and potentially solve a problem for someone in your audience. Here are some ways that you can keep track of what you want to write while offering help to larger audiences of people.

Evernote

Evernote is a great tool to help your store your blogging ideas while you are on the go. You can create notes with info, links, etc.  These nice little notes can be used to outline your next big blog idea and help you prevent forgetting the idea. Big ideas, little details, and everything in between. Anything that matters to you can be captured in a note, ready for when you need it. The tool is free with upgrade options.

Evernote

Trello

Trello can be used to categorize your ideas using lists on boards. As creative ideas pop in your head, you can add “cards” that have a variety of features to help you stay organized and assign deadlines. These cards can even be placed under categories.

Trello

Typed Doc

If you want to keep it old school, you can use a plain Word doc to type up your creative ideas as they hit you throughout the day. I would suggest creating folders on your desktop for categories and saving the Word docs in folders based on topics. This may be an easier way to ease into writing blog posts for new writers. The process is a little less intimidating.

Blog Journal

Do you love going through the stationary section of office supply stores? Maybe you spend 30 minutes or more looking at journals in TJ Maxx or Michael’s. If you love being able to keep a journal with you, using a journal can be a great way to capture your Blog posts. This is for the person that does not mind retyping things after they have written them.

Now that you have a few ways to keep track of your Blog ideas, don’t forget to plan your Blog posts. Here is a free Blog Planner from Designer Blog.

Marketing Starter Steps

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Hey! You just developed a new product or service right? Now what? You think that you don’t have time to focus on your marketing but you actually do! Here are a few steps to get you headed in the right direction.

* Identify the Top 20 blogs with content that connects with your target audience. These will provide inspiration and help you better understand preferences of your target audience.

* Create a blog. I would suggest using WordPress. The blog can act as an informational source of supportive content for your product or services.

* Write a brief 200 word or less blog post about subjects related to the product or service twice per week. When you write blog posts, place hyperlinks to websites with supportive content within select words or phrases that are key words related to this content as this will help establish backlinking and associate your Blog content with like posts. ( Go to http://www.eventsforlessllc.com) and read the most recent blog post. You will see words highlighted and those are the ones with hyperlinks to sites with like content) Select the same day and time when you post to your blog so that your audience knows when to expect the posts.

* Create a Twitter Page for the product or service as well as a Facebook page.

* Repost Blog posts on Twitter and Facebook and utilize hashtags related the the product’s content and target audience. If you want to take things a step further, attach  Buffer to your blog and it will post to your Twitter and Facebook for you all at once. You can also sign up for the Hootsuite to help preload posts in advance and engage with your audience when you do not have time.

* Follow the Top 20 Blogs that you identified above on Twitter and Facebook. @ all of your Twitter posts to those blogs and people, products and companies related to the content of your product or service.

* This will boost the Search Engine Optimization of the offering over time and help you gain more awareness at a steady rate.

In addition to the steps outlined above, I would eventually have a Press/Media Kit designed and submit it to media sources aligned with your product or service. There is a step by step guide on how to make a press kit that I wrote at http://www.eventsforlessllc.com

Get to work! Make your offering a success!

7 CONTENT MARKETING TIPS FOR THE EVENT PLANNER

Tips for Event Planning

Tips for Event Planning

Some of you Event Planners and Small Business owners out there may be wondering “What is SEO?” I am here to help you answer this question. S.E.O. stands for Search Engine Optimization. The next question that you may be asking yourself is “What does that mean?” Search Engine Optimization is basically how people find your business website in search engines. When you build your presence through Blogging, Social Media, Directories, etc. this helps build your content on the internet which can help increase web traffic to your company website. Building content can take time and you should not have to spend more time on your blog and Facebook than Mark Zuckerberg. As an Event Planner, you always have to stay abreast of the hottest trends and ways to maximize time and resources and how to best connect with your clients. Your content marketing strategy should not be as hard as Cheryl’s Math Problem. Therefore, here are 7 tips to help you with your Content Marketing Strategy.

  1. Review Content Marketing Strategies on YouTube and Follow Content Marketers on Facebook and Twitter. I would suggest following Jeff Bullas, Inc., and Jasmine Sandler There are many great people and companies to follow but I would start with those outlined.
  2. Create a Blog Calendar for yourself and commit to blogging at least once per week. It is easy to become discouraged when trying to develop blog topics. However, think about the type of information that your clients would enjoy most and develop best practices around that area. helpful and free ideas are great to offer your clients.
  3. Make sure that your business webpage is listed on Google By having your site listed using Google Business it allows local customers to find you by business name.
  4. If you would like for your business webpage to rank higher, you will want to use tools such as Google Adwords in order to understand what types of words to place on your webpage as well as blog posts. These Keywords help clients find your site when looking for exact or like content. You can even purchase certain Adwords from Google and for select periods of time so that your site ranks higher when clients are looking for an Event Planner.
  5. Make sure that your Instagram, Facebook and Twitter are updated daily, this lets your audience know that you are still there and allows you to build content for your Google Ranking. As an event planner you can share best practices around kid’s parties, wedding event planning, being the best birthday planner, how to lead with class with baby shower event planning and just being the best total party planner. As a reminder, helpful and Free Ideas are great to offer your clients.
  6. Start a company board on Pinterest and pin relevant content to your audience. This is a great way to show off some of your creative event design ideas as well.
  7. Use apps such as Fiverr to create 3D videos that could be as cheap as $5! Videos are a great way to provide visual aids to your clients as well as assist with building content for your website.

The ideas listed above should help you get started with your Content Marketing strategy. Be on the look-out for more helpful hints from Events For Less. If you need a detailed Content Marketing Strategy and do not have the time, check out my Digital Marketing Services Page.