Network to Build Your Net Worth

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Networking is a skill that some recognize as crucially important to career and business success while others may be intimated by the concept of networking.  Effective networking involves taking the time to collaborate with others for mutually beneficial outcomes. The more you put into nurturing your online network, the more you become known as a subject matter expert and you are better positioned for business opportunities. These three steps will help you tackle online networking.

  • Be Clear About What You Want and What You Have to Offer- After attending networking events, it’s tempting to come home with a stack of business cards and start sending LinkedIn requests with the hopes of the individuals accepting your request. If you are lucky enough to gain their connection, you need to be clear with the person about why you are connecting. When sending the requests or within 24 hours of the connection, show your appreciation for the opportunity to connect, outline the business reason why you would like to connect and let the person know what you can do for them.
  • Be Aware of Your Connection Base-When receiving and sending networking requests online, do research behind those you are connecting with. When others add you as a connection and are able to see your network, your network can be a reflection of your business or personal brand. Therefore, if there are certain behaviors, activities and brand elements of others that you do not want to associate with your brand, refrain from having them in your online professional network.
  • Join Facebook and LinkedIn groups- Join groups that are associated with your areas of business and interest. By doing so, it broadens your network and exposes more people to your brand. When you share your blog posts, don’t forget to share within the groups that you have joined, as this only broadens your scope of reach. There could be potential clients and collaborators in the group waiting for opportunities. Allocate at least two hours once per week to do blog topic research, development, and posting for your personal or professional brand. Create, develop and publish at least one blog post per week so that you stay on the minds of your online audience.

By following the three steps outlined above, it can help you better stay engaged with your connections as well as broaden the reach of your personal or professional brand. With consistent implementation, you will soon see the benefits of online networking.

For more tips on effective Networking and Personal Branding, contact Mia Martin for a One on One or Group Bootcamp.

Mia@eventsforlessatl.com

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Have You Identified Your Transferable Skills?

tRANSFERABLE SKILLS

Have you ever wondered “How did they get that job?” or “How did they start that business?” The answer lies in the person’s ability to demonstrate transferable skills and successfully market themselves. Although, two roles, work positions, or team positions may seem very different at first glance, transferable skills help you shine among other candidates by highlighting the connection between those two roles and prove that you are a qualified candidate. You must first have an understanding of your transferable skills and then be able to match them with the role or job you want next. By doing, so this will allow you to better bridge the gap. So, what are transferable skills? Transferable skills are the abilities, talents, and qualities that you have developed over time through your involvement in a variety of activities such as jobs, volunteering, athletics, school projects, organizations, hobbies, social groups, etc. If not positioned correctly, these skills can be overlooked on a resume or by a hiring manager and these skills may be your strongest assets. Although transferable skills may not seem immediately obvious, they are skills that will take your career or personal dreams to the next level when applied correctly.

EXAMPLES OF TRANSFERABLE SKILLS:

Effective Communication:
• Speaking effectively • Writing concisely • Listening Effectively • Expressing ideas • Facilitating group discussion • Providing well-balanced feedback • Negotiating • Perceiving nonverbal messages • Persuading • Accurately Reporting information • Interviewing • Editing

Planning & Research:
• Forecasting • Developing Ideas • Identifying problems • Developing Alternatives • Capturing Resources • Gathering information • Solving issues • Goal Setting • Pulling key insights from data • Defining needs • Analyzing • Developing strategies • Creating Timelines • Peer Idea Evaluation • Clearly outline data • Detail Oriented

Organizational Leadership
• Initiating new ideas • Handling details • Coordinating tasks • Working in groups • Delegating responsibility • Teaching • Coaching • Counseling • Promoting change • Selling ideas or products • Decision-making with others • Conflict Resolution • Timeline Management • Leadership Training • Identification of Behavioral Trends • Creating Healthy Team Based Environments • Emotional Intelligence • Leadership Presence • Skill Development • Self-Starter

Workplace Expectations
• Implementing decisions • Cooperating • Enforcing policies • Being punctual • Managing time • Attending to detail • Meeting goals • Enlisting help • Accepting responsibility • Setting and meeting deadlines • Organizing • Making decisions • Inclusion • Appropriate Delegation • Professional Image • Self-Awareness

Professional Interpersonal Skills:
• Developing rapport • Expressing empathy • Listening • Conveying feelings appropriately • Providing support for others • Motivating others • Sharing credit • Counseling • Cooperating • Delegating with respect • Representing others • Perceiving feelings, situations • Asserting • Providing Solutions • Acting as Mediator •Work well under pressure

uNDERSTAND SKILLS

JOB SEEKERS LOOKING TO APPLY KNOWLEDGE OF TRANSFERABLE SKILLS:
Review the skills in the example listed above and ask yourself when you may have applied these skills in your professional career or life experiences. Next, print this article and highlight those skills. Then circle the skills that you enjoy implementing. When developing your resume and or reading a job description, ask yourself if the desirable skills are included in your resume and or job that you are pursuing. If not, include these skills in your resume and look for positions that include the skills that you enjoy implementing.

FOR THOSE LOOKING TO MARKET THEIR SKILLS TO AN AUDIENCE:
Almost, all skills are transferable, but the trick is showing your audience how they benefit from utilizing your skills. Start with understanding what needs your audience has. Understand what problem you are able to solve for your target audience. Do this by analyzing your target audience and working backward. Compare the desires of your target audience with your skills and find the similarities. Next, pitch your skills in a format that best connects with your clients. This may be through e-mail, social media, blogging, or face to face contact. Ultimately, effective listening will be key in understanding your client’s needs. Initially, the practice of understanding your transferable skills may be difficult. Research, on-line training, articles, and classroom style training can help. If you are in the Atlanta, GA area and would like to learn more about understanding and marketing your transferable skills, check out the Events For Less- “Understanding & Applying Your Transferable Skills Boot-Camp”

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Marketing Starter Steps

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Hey! You just developed a new product or service right? Now what? You think that you don’t have time to focus on your marketing but you actually do! Here are a few steps to get you headed in the right direction.

* Identify the Top 20 blogs with content that connects with your target audience. These will provide inspiration and help you better understand preferences of your target audience.

* Create a blog. I would suggest using WordPress. The blog can act as an informational source of supportive content for your product or services.

* Write a brief 200 word or less blog post about subjects related to the product or service twice per week. When you write blog posts, place hyperlinks to websites with supportive content within select words or phrases that are key words related to this content as this will help establish backlinking and associate your Blog content with like posts. ( Go to http://www.eventsforlessllc.com) and read the most recent blog post. You will see words highlighted and those are the ones with hyperlinks to sites with like content) Select the same day and time when you post to your blog so that your audience knows when to expect the posts.

* Create a Twitter Page for the product or service as well as a Facebook page.

* Repost Blog posts on Twitter and Facebook and utilize hashtags related the the product’s content and target audience. If you want to take things a step further, attach  Buffer to your blog and it will post to your Twitter and Facebook for you all at once. You can also sign up for the Hootsuite to help preload posts in advance and engage with your audience when you do not have time.

* Follow the Top 20 Blogs that you identified above on Twitter and Facebook. @ all of your Twitter posts to those blogs and people, products and companies related to the content of your product or service.

* This will boost the Search Engine Optimization of the offering over time and help you gain more awareness at a steady rate.

In addition to the steps outlined above, I would eventually have a Press/Media Kit designed and submit it to media sources aligned with your product or service. There is a step by step guide on how to make a press kit that I wrote at http://www.eventsforlessllc.com

Get to work! Make your offering a success!