10 Weekly Steps to Grow Your Brand

10 Weekly Steps to Market & Grow

1.) LAY IT ALL OUT-Set a marketing schedule for the week. Chances are, you have a schedule for the month. By taking time at the start of the day to chart out your agenda, it will help you stay on track with your goals and tasks for the day.
2.) HOUR OF POWER- Use this hour once per week to create content. Even if you have content created for the week, take the time to create more content and save it just in case you run into any unplanned time stealers. You will be thankful for this later. This content can also be loaded into Hootsuite for a quick social media post at a later time.
3.) THUMBS UP-Take time to engage with your followers on social media by responding to their comments, making comments on their pages and sharing helpful tools with them.
4.) CHECK YOURSELF-Review your social media sites to ensure that the information, images, and articles posted best reflect the message that you are trying to send to your target audience. There should be consistency of content that connects with your brand. However, don’t be afraid to make changes. By analyzing how people respond to the content that you post, this will help you decide on what type of content your target market prefers.
5.) DO YOUR RESEARCH-Evaluate your target market by researching articles and social media pages of those that fit your target audience. This will allow you to stay abreast of current trends and develop content that better connects with your audience.
6.) WHO ARE YOUR ROLE MODELS?- Understand your Influencers and if you have not already, identify those individuals or companies that influence how you want to approach your brand. Review their communications for ideas on how to connect with your audience.
7.) DO YOU HAVE THE APP?- Use LinkedIn and take the time to update your skills, experience, interests, relevant posts and connect with individuals that you could share a mutually beneficial relationship with. Before connecting, ask yourself “What can I offer to this individual and how can they help me?”
8.) WORK WORK WORK WORK WORK- Network because almost every place you go is an opportunity to network. Now, this does not mean hand your business cards out to every person that you see. However, it does mean that you should stay engaged with what is going on around you. Don’t be afraid to strike up a conversation in a coffee shop or with a person from an entirely different industry. You may be surprised by how much you may be able to help each other. Most genuine conversations lead to genuine connections that can be utilized in the now or at a later time. If you are more introverted and the idea of having a conversation with a stranger is making you sweat right now, challenge yourself to more group based networking events where you can raise your hand and ask questions. Once your question is answered, this opens the door for you to be recognizable to presenters after events and feel more comfortable connecting with them.
9.) PICK A CARD BUT NOT ANY CARD- Take the time to have cards designed that connect with the spirit of your brand. By having business cards, it allows you to not only provide contact information but also open the door to ask for a business card from a potential connection. Don’t be afraid to also ask the potential connection if they are on LinkedIn and let them know that you are sending a request that day. If you use your LinkedIn app within the same day, most potential connections will add you that day if they use LinkedIn regularly. Follow-up with your connections by sharing a quick thank you note. Sharing weekly posts also helps your connections feel more connected with what you are up to and the vision of your brand.
10.) PROFESSIONAL SQUAD GOALS- Partner with professional friends, colleagues, and organizations that support your vision. Volunteer by offering your time and service in exchange for theirs. This helps you expand your reach while giving back to those with shared interests. Also, be genuine with your squad but don’t be weird. Your professional squad should want to advance their business or personal brand as much as you do. Therefore, time together should be used to grow your skills and businesses and not for conversations you may want to save for a different group of friends.

By developing and sharing good content, and staying engaged with your audience, you can continue to grow your personal or small business brand. Implementing the steps outlined requires consistency and dedication to your brand. If you need more help with branding, check out Events For Less. We offer Branding Bootcamps for personal and small business branding.

Advertisements

Have You Identified Your Transferable Skills?

tRANSFERABLE SKILLS

Have you ever wondered “How did they get that job?” or “How did they start that business?” The answer lies in the person’s ability to demonstrate transferable skills and successfully market themselves. Although, two roles, work positions, or team positions may seem very different at first glance, transferable skills help you shine among other candidates by highlighting the connection between those two roles and prove that you are a qualified candidate. You must first have an understanding of your transferable skills and then be able to match them with the role or job you want next. By doing, so this will allow you to better bridge the gap. So, what are transferable skills? Transferable skills are the abilities, talents, and qualities that you have developed over time through your involvement in a variety of activities such as jobs, volunteering, athletics, school projects, organizations, hobbies, social groups, etc. If not positioned correctly, these skills can be overlooked on a resume or by a hiring manager and these skills may be your strongest assets. Although transferable skills may not seem immediately obvious, they are skills that will take your career or personal dreams to the next level when applied correctly.

EXAMPLES OF TRANSFERABLE SKILLS:

Effective Communication:
• Speaking effectively • Writing concisely • Listening Effectively • Expressing ideas • Facilitating group discussion • Providing well-balanced feedback • Negotiating • Perceiving nonverbal messages • Persuading • Accurately Reporting information • Interviewing • Editing

Planning & Research:
• Forecasting • Developing Ideas • Identifying problems • Developing Alternatives • Capturing Resources • Gathering information • Solving issues • Goal Setting • Pulling key insights from data • Defining needs • Analyzing • Developing strategies • Creating Timelines • Peer Idea Evaluation • Clearly outline data • Detail Oriented

Organizational Leadership
• Initiating new ideas • Handling details • Coordinating tasks • Working in groups • Delegating responsibility • Teaching • Coaching • Counseling • Promoting change • Selling ideas or products • Decision-making with others • Conflict Resolution • Timeline Management • Leadership Training • Identification of Behavioral Trends • Creating Healthy Team Based Environments • Emotional Intelligence • Leadership Presence • Skill Development • Self-Starter

Workplace Expectations
• Implementing decisions • Cooperating • Enforcing policies • Being punctual • Managing time • Attending to detail • Meeting goals • Enlisting help • Accepting responsibility • Setting and meeting deadlines • Organizing • Making decisions • Inclusion • Appropriate Delegation • Professional Image • Self-Awareness

Professional Interpersonal Skills:
• Developing rapport • Expressing empathy • Listening • Conveying feelings appropriately • Providing support for others • Motivating others • Sharing credit • Counseling • Cooperating • Delegating with respect • Representing others • Perceiving feelings, situations • Asserting • Providing Solutions • Acting as Mediator •Work well under pressure

uNDERSTAND SKILLS

JOB SEEKERS LOOKING TO APPLY KNOWLEDGE OF TRANSFERABLE SKILLS:
Review the skills in the example listed above and ask yourself when you may have applied these skills in your professional career or life experiences. Next, print this article and highlight those skills. Then circle the skills that you enjoy implementing. When developing your resume and or reading a job description, ask yourself if the desirable skills are included in your resume and or job that you are pursuing. If not, include these skills in your resume and look for positions that include the skills that you enjoy implementing.

FOR THOSE LOOKING TO MARKET THEIR SKILLS TO AN AUDIENCE:
Almost, all skills are transferable, but the trick is showing your audience how they benefit from utilizing your skills. Start with understanding what needs your audience has. Understand what problem you are able to solve for your target audience. Do this by analyzing your target audience and working backward. Compare the desires of your target audience with your skills and find the similarities. Next, pitch your skills in a format that best connects with your clients. This may be through e-mail, social media, blogging, or face to face contact. Ultimately, effective listening will be key in understanding your client’s needs. Initially, the practice of understanding your transferable skills may be difficult. Research, on-line training, articles, and classroom style training can help. If you are in the Atlanta, GA area and would like to learn more about understanding and marketing your transferable skills, check out the Events For Less- “Understanding & Applying Your Transferable Skills Boot-Camp”

pb

Where did I put that idea?

When managing a business, blogging may be the last thing on your mind due to the massive list of responsibilities you have with day to day operations. Many businesses choose to hire professional bloggers to assist with their blogging efforts while others face the challenge head on with hopes of growing their audience. Chances are, if you started your own business, you probably have a creative streak that makes occasional appearances. The key to growing your audience is partnering that creative streak with what your audience needs. Ask yourself questions such as: What information can my audience benefit from? What type of free tools could help them grow their business or brand?

What you are writing should offer some benefit and potentially solve a problem for someone in your audience. Here are some ways that you can keep track of what you want to write while offering help to larger audiences of people.

Evernote

Evernote is a great tool to help your store your blogging ideas while you are on the go. You can create notes with info, links, etc.  These nice little notes can be used to outline your next big blog idea and help you prevent forgetting the idea. Big ideas, little details, and everything in between. Anything that matters to you can be captured in a note, ready for when you need it. The tool is free with upgrade options.

Evernote

Trello

Trello can be used to categorize your ideas using lists on boards. As creative ideas pop in your head, you can add “cards” that have a variety of features to help you stay organized and assign deadlines. These cards can even be placed under categories.

Trello

Typed Doc

If you want to keep it old school, you can use a plain Word doc to type up your creative ideas as they hit you throughout the day. I would suggest creating folders on your desktop for categories and saving the Word docs in folders based on topics. This may be an easier way to ease into writing blog posts for new writers. The process is a little less intimidating.

Blog Journal

Do you love going through the stationary section of office supply stores? Maybe you spend 30 minutes or more looking at journals in TJ Maxx or Michael’s. If you love being able to keep a journal with you, using a journal can be a great way to capture your Blog posts. This is for the person that does not mind retyping things after they have written them.

Now that you have a few ways to keep track of your Blog ideas, don’t forget to plan your Blog posts. Here is a free Blog Planner from Designer Blog.

10 Warrior Strategies Using Links & Hacks to Grow Your Business

Warrior

When you’re in a service-based or consulting business, having robust processes in place is the key to growing your businesses. There may be several businesses that offer the same service or product but the key to success is being able to differentiate yourself in the marketplace. The following are useful materials that will assist you with staying abreast of marketing techniques as well as ways to differentiate your business. These tools will also help you build your skills while crafting a successful image of your personal or professional brand.

A Complete Checklist for Social Media Managers

This guide by Social Times shows you how and when to engage with your audience.

How to Make More with a Social Media Plan

This post by Events For Less helps you understand your target audience, where to potentially find them and the best times to reach them.

Social Media Marketing Cheat Sheet

This guide by 360i uk shows you how to best utilize each social media platform.

7-Step Social Media Marketing Plan

This guide by Sprout Social shows you how to maximize your social media strategy.

The Beginner’s Guide to Social Media Marketing

This guide by Juntae DeLane helps beginners navigate their way through social media

5 Tips to Improve your Content Marketing Strategy

This post by Business 2 Community outlines how to set realistic goals for your Content Marketing strategy and how to measure for success.

How to Get Better at E-Mail Marketing

This guide by Monique Malcolm helps you craft professional and creative e-mail marketing campaigns.

How to Boost Your Email Marketing Open Rates

This blog post by Force Marketing helps you understand how to maximize your content when utilizing e-mail marketing campaigns.

How to Get Word of Mouth

This post by Referral Candy gives awesome real life success stories of businesses that creatively applied strategies to grow their brands.

How to Build a Reputation When You’ve Just Started Your Business – Five Simple Steps

This entertaining video from Marie Forleo is very helpful with explaining how to get your business off to a great start!

The posts listed above are just some of the many great tools that can be used to assist with growing your business. For more helpful ideas around how to grow your business using digital marketing and events, check out Events For Less!